运动员 - 案例研究(The Athletic - Case study)
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Hey Dribbblers. It's been a while.
In 2019, I worked along with some colleagues on the Athletic iOS app. The case study makes its debut on Metalab's website.
The Athletic was built on a foundation of unparalleled sports journalism. Four years and a million paying subscribers later, it was time to reach a new audience—casual sports fans.
They approached us with one question in mind: How can we use free content to engage this new audience without diminishing the value of our core product?
See the results — full case study
Shoutout to the rest of the team: @Hanson Wu @Denise Salvador @Brandon
I hope you'll enjoy the case study. If that's the case, don't forget to Press L ❤️
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