光年--图案(Lightyear - Patterns)
-中文-
大家好，
我很高兴与大家分享为Lightyear开发的品牌形象。
战略
长期以来，投资者一直处于短视状态。
高门槛加上抽象的概念和不透明的语言创造了一个在恐惧和混乱中生存的金融体系--要求人们交出对自己资金的控制权，却几乎没有透明度作为回报。并让它好上几倍。
品牌识别
不断扩大的金融市场世界为投资提供了几乎无限的可能性。
Lightyear'的视觉语言反映了这一点--被描绘成一个不断扩大的宇宙，有许多系统、物体（公司）和运行轨道。
每个系统的中心是个人用户，他能够看到大局，教育自己，并根据自己的信念投资于公司。
结果是一种视觉语言，它是由产品驱动的，可扩展的和普遍的。
Lightyear正在招聘设计师!更多信息请访问careers.golightyear.com
想了解更多关于我的信息请关注我的Dribbble或Substack或查看我的Linktr.ee
-英文-
Hi all,
I'm thrilled to share the brand identity developed for Lightyear.
Strategy
For too long investors have been getting the short end of the stick. Limited access to markets combined with high fees have put ordinary investors at a disadvantage.
High barriers to entry mixed with abstract concepts and opaque language have created a financial system that thrives on fear and confusion — asking people to surrender control of their money with little transparency in return.
Lightyear is here to change that. And make it lightyears better.
Brand Identity
The ever expanding world of financial markets offers almost unlimited possibilities for investments.
Lightyear's visual language reflects just that - portrayed as an ever expanding universe with many systems, objects (companies) and orbits.
The center of each system is an individual user, who is able to see the big picture, educate himself/herself and invest into companies based on his beliefs.
The result is a visual language that is product-driven, scalable and universal.
Lightyear is hiring designers! For more visit careers.golightyear.com
To learn more about me follow my Dribbble or Substack or check my Linktr.ee
